Case study / Tokyo Time
Tokyo Time
Tokyo Time needed a sharper digital presence around a licensed merchandise brand, so we combined ecommerce, brand and growth thinking to make the offer easier to scale.
The Challenge
Build a distinctive brand and high-performance e-commerce platform for an officially licensed UFC apparel company — operating in a competitive global fightwear market.
The Problem
Holding a UFC licence brings credibility — but also expectation.
The brand needed to reflect:
- Official status.
- Quality and authority.
- Alignment with the UFC audience.
- Professional execution at every touchpoint.
At the same time, the platform had to support product launches, global orders and high fan engagement around fight moments.
This wasn’t a small merch store.
It needed to feel official.
The Solution
We developed a confident brand identity and built a streamlined e-commerce experience designed for licensed merchandise.
The visual language was bold and fight-led — but structured and premium.
The website was built to support:
- Clear product presentation.
- Mobile-first performance.
- Fast checkout journeys.
- Scalable infrastructure for high-demand drops.
Official brand.
Official licence.
Professional digital execution.
The Impact
Tokyo Time launched with a strong, credible digital presence aligned to its licensed status.
An official UFC apparel brand with the digital infrastructure to match.
Built for fans.
Built for scale.
Built properly.
Project context and delivery
The challenge
Licensed UFC merchandise has to balance the energy of the sport, the expectations around official products and the practical demands of an online store. A bold brand expression still needed a buying journey that was clear and manageable.
Our response
We connected brand direction, ecommerce thinking and social application around one customer journey. Product presentation, campaign creative and digital touchpoints were considered as parts of the same system rather than separate design tasks.
What we delivered
- Ecommerce experience and product presentation
- Brand application across digital touchpoints
- Social and campaign creative support
The outcome
Tokyo Time gained a more coherent platform for presenting licensed products, building recognition and supporting future campaigns without the store and the brand pulling in different directions.
Case Study Summary
Tokyo Time
Tokyo Time needed a sharper digital presence around a licensed merchandise brand, so we combined ecommerce, brand and growth thinking to make the offer easier to scale.
Related Services
Tokyo Time connects directly to services such as
Related Insights
Related Edinburgh Pages
Relevant local service pages include
