Client: Tokyo Time

Creating a Futuristic yet Timeless Brand Image to Reflect High-End Street Fashion and Traditional Japanese Heritage.

Project Deliverables

Project Deliverables

Western Heritage Born On The Streets Of Tokyo. Premium Street Fashion Made Exclusively To Be Different. Tokyo time was created out of the love for caps, hats and headwear. High quality, sustainable and designed in the UK. 

A clothing brand Official Partner to: UFC, ONE Championship, Moto GP, 24h LeMans, UA3 and Art for All.

Tokyo time is a globally trading company who hold licences to trade in the UK, Europe, Middle East (Including GCC), CIS States and the USA.

The ufc logo on a green background in Tokyo.
The logo on a green background, inspired by Tokyo.
Motogp logo on a green background that represent the essence of speed and excitement.
24h Le Mans logo showcases the essence of endurance racing, capturing the spirit of Tokyo with its sleek and dynamic design.

We were tasked with rebranding an already established high-end brand that was recognizable but did not represent the company fully. Tokyo Time aimed to elevate their brand image to a level that would match their collaboration with high-profile figures like Conor McGregor and reflect the quality and prestige of their products.

Additionally, the brand needed to have a futuristic yet traditional symbol of Japanese origin with both Web 2 and Web 3 in mind (print and digital). They wanted a brand that stood out in the market, while still being true to their roots and representing the heritage of Tokyo.

As specialists in brand design for both digital and print, we started with extensive research on the history and culture of Tokyo. We found that traditional Japanese architecture, particularly the pagoda, was a key symbol of the city.

We took this inspiration and created a modern, yet timeless logo design that featured a simplified pagoda with a futuristic twist. This logo was then used throughout all of TokyoTime’s branding, including their website, social media channels, physical products, business cards, and packaging.

A black hat with a red logo from Tokyo.
A sketch of a Chinese character on a notebook.
A black and red box with a neon Tokyo logo.
A billboard featuring a man.
A man wearing a black t-shirt with "Tokyo Time" written on it.
Tokyo time logo on a dark background.

In addition to branding, TokyoTime required a slick, professional and visually stunning presentation deck to showcase their products and services to potential investors and partners. At Hype, we created bespoke slide decks that captured the essence of TokyoTime’s brand while highlighting the unique features of their products.

We pride ourselves on our ability to work efficiently within tight timeframes, ensuring that TokyoTime never missed out on any opportunities. In fact, we were able to complete a full and extensive presentation deck, including written content, images, and graphics, in under two hours for a time-sensitive opportunity.

Because Pegasus was established as a brand, we worked incredibly closely with their marketing team to ensure all marketing and new branding aligned with their company’s values and mission. We also helped the company grow its online presence and share its message through social media optimisation, particularly on Facebook and LinkedIn. 

Tokyo Time | Web Design and Development | Edinburgh Websites
We have worked with WeAreHype for a number of years now. The friendly, approachable and easy to talk to team helped create our business concept and understood what was required to meet our goals. Hype supported us with the conceptualisation of our brand, development of our website, creating content in words and visual media and marketing the business through social media with sales funnels in place to help achieve our targets. Once we went live, Hype continued to work with us on our business strategy and still work with us to this day. We recommend Hype to anyone seeking professional marketing support.
John Doe

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