Case Study

Tokyo Time

Problem

Holding a UFC licence brings credibility — but also expectation.

The brand needed to reflect:

Official status.
Quality and authority.
Alignment with the UFC audience.
Professional execution at every touchpoint.

Challenge

Build a distinctive brand and high-performance e-commerce platform for an officially licensed UFC apparel company — operating in a competitive global fightwear market.

Solution

We developed a confident brand identity and built a streamlined e-commerce experience designed for licensed merchandise.

UX strategy & journey mapping UI design system development Onboarding and engagement flows High-fidelity screens and prototypes Design tokens and scalable components
UX strategy & journey mapping UI design system development Onboarding and engagement flows High-fidelity screens and prototypes Design tokens and scalable components

The Challenge

Build a distinctive brand and high-performance e-commerce platform for an officially licensed UFC apparel company — operating in a competitive global fightwear market.

Tokyo time logo on a dark background.

The Problem

Holding a UFC licence brings credibility — but also expectation.

The brand needed to reflect:

  • Official status.
  • Quality and authority.
  • Alignment with the UFC audience.
  • Professional execution at every touchpoint.

At the same time, the platform had to support product launches, global orders and high fan engagement around fight moments.

This wasn’t a small merch store.
It needed to feel official.

A billboard featuring a man.

The Solution

We developed a confident brand identity and built a streamlined e-commerce experience designed for licensed merchandise.

The visual language was bold and fight-led — but structured and premium.

The website was built to support:

  • Clear product presentation.
  • Mobile-first performance.
  • Fast checkout journeys.
  • Scalable infrastructure for high-demand drops.

Official brand.
Official licence.
Professional digital execution.

Web Design Edinburgh | We Are Hype

The Impact

Tokyo Time launched with a strong, credible digital presence aligned to its licensed status.

An official UFC apparel brand with the digital infrastructure to match.

Built for fans.
Built for scale.
Built properly.

Web Design Edinburgh
Logo featuring Tokyo time on a black background.

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