Case study / Tastie Recruitment

Tastie Recruitment

Tastie Recruitment needed to stay credible during a volatile period, so we focused on brand clarity, proposition strength and digital communication that could support growth under pressure.

What we delivered

Business Consultancy Brand & Positioning Digital Marketing & Growth

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The Challenge

Talent recruitment for hospitality is personal. When COVID hit, traditional networking was stopped in its tracks. Tastie needed an online presence that looked credible, spoke directly to a high-end audience, and converted traffic into enquiries with minimal friction.

The Problem

Founder Aaron came from the kitchens of Michelin-starred success — having worked as Tom Kerridge’s right-hand man at The Hand & Flowers in Marlow — and then started a specialist recruitment agency focused on Michelin-level talent. But being great at what you do doesn’t automatically mean you have systems to attract, convert and manage leads.

Tastie didn’t have a brand identity, a lead funnel or a website that captured the right enquiries effectively — particularly at a time when in-person networking and events were impossible.

The Solution

We developed a brand that balanced professionalism with personality — the kind of identity that resonates with high-calibre hospitality talent and the clients who seek them.

The website was built with clarity and purpose. The lead capture flow was designed to gather quality enquiries, guide visitors naturally into the right form paths, and support the business development process.

Instead of a static brochure site, we delivered a conversion ecosystem that supports growth.

The Outcome

Tastie Recruitment now has:

A strong, distinctive brand.
A modern website tailored for its audience.
A structured lead capture funnel that turns interest into enquiries.
A platform built for growth — even in challenging market conditions.

From kitchen to consultancy — Tastie now has the digital tools it needs to scale.

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