Without a structured lead funnel, enquiries were ad hoc and hard to manage. Without a distinct brand, Tastie struggled to stand apart in a crowded space. And without a digital presence tailored for conversions, potential clients were slipping away before ever connecting.
Help Tastie Recruitment launch a new brand and digital funnel during COVID — turning an ambitious chef-led recruitment concept into a live platform that captures qualified leads.
We created a clean, confident brand and paired it with a conversion-focused website and lead capture funnel that turned organic interest into structured enquiry flows.
This gave Tastie the digital infrastructure it needed to build credibility, attract clients and grow in a disrupted market.
Talent recruitment for hospitality is personal. When COVID hit, traditional networking was stopped in its tracks. Tastie needed an online presence that looked credible, spoke directly to a high-end audience, and converted traffic into enquiries with minimal friction.
Founder Aaron came from the kitchens of Michelin-starred success — having worked as Tom Kerridge’s right-hand man at The Hand & Flowers in Marlow — and then started a specialist recruitment agency focused on Michelin-level talent. But being great at what you do doesn’t automatically mean you have systems to attract, convert and manage leads.
Tastie didn’t have a brand identity, a lead funnel or a website that captured the right enquiries effectively — particularly at a time when in-person networking and events were impossible.
We developed a brand that balanced professionalism with personality — the kind of identity that resonates with high-calibre hospitality talent and the clients who seek them.
The website was built with clarity and purpose. The lead capture flow was designed to gather quality enquiries, guide visitors naturally into the right form paths, and support the business development process.
Instead of a static brochure site, we delivered a conversion ecosystem that supports growth.
Tastie Recruitment now has:
From kitchen to consultancy — Tastie now has the digital tools it needs to scale.
If your website needs to work harder for your business — or you’re planning something new and want experienced input from the start — we’d be happy to talk.
A short conversation is often enough to bring clarity and direction.
Case Study Summary
Tastie Recruitment needed to stay credible during a volatile period, so we focused on brand clarity, proposition strength and digital communication that could support growth under pressure.
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