Case study / Strathmore Edinburgh

Strathmore Edinburgh

Strathmore Edinburgh needed a richer visual system online, so we connected branding, illustration and website design to build a more memorable identity.

What we delivered

Brand & Positioning Website Design & Development

Read the story

The Challenge

Strathmore is a family-owned business providing serviced offices and co-working space in Edinburgh’s city centre.

Their website needed to communicate professionalism, stability and quality — while making it easy for prospective tenants to discover the right workspace, in the right location, fast.

The Problem

Workspace is a trust-led decision. If the digital experience feels dated, unclear or inconsistent, it can undermine the perceived quality of the space itself.

The challenge was maintaining a premium, established feel across years of digital change — while keeping the experience clear and conversion-focused across devices.

The Solution

Brand refinement built for longevity
We kept the brand clean, confident and timeless — so it could evolve across iterations without losing recognition.

Multiple website iterations over 10+ years
Rather than reinventing, we continuously improved the experience:

clearer journeys to locations and enquiries
responsive improvements for mobile behaviour
refined layouts and typography for premium presentation
performance and usability updates as standards changed

Bespoke building illustrations
We created custom illustrations of each location to give the brand character and help users instantly distinguish between buildings on the homepage — elevating the visual identity beyond a standard property website.

Project context and delivery

The challenge

Strathmore needed to feel distinctive in an Edinburgh market where visual sameness can make otherwise credible businesses easy to overlook. The identity also had to work beyond a single launch moment and remain practical online.

Our response

We developed branding, illustration and the website as one connected expression. The illustrative language created recognisable character, while the site translated that character into a structured experience that remained clear to use.

What we delivered

Brand identity and visual direction
Bespoke illustration system
Website design and digital application

The outcome

Strathmore gained a more memorable identity and a coherent digital home, with visual assets that could support recognition across the website and future brand communications.

Case Study Summary