After successfully designing the MyMedicash interface, Medicash asked us to take the next step — designing the entire mProve application to expand their digital health ecosystem with a user-centric health improvement experience.
We delivered full UX and UI design for the mProve app — a wellness experience that emphasises simplicity, clarity and personal progression while staying consistent with Medicash’s broader platform design language.
Following the successful UI work on MyMedicash, Medicash identified an opportunity to expand their digital offerings into health improvement — not just cost claiming.
This required:
The product would go far beyond transactional flows and needed emotional resonance.
Wellbeing apps face their own unique demands compared to transactional applications.
The mProve experience needed to:
Failing this would result in disengagement and underutilisation.
Human-Centred UX
We mapped user behaviours and motivational triggers — designing journeys that:
UI Designed for Engagement
Visual components were crafted to:
Seamless Onboarding & Navigation
First-time users are introduced gently — with clear pathways into the core experience, removing cognitive barriers.
The mProve app now:
A well-designed wellbeing experience — built for real users and real goals.
If your website needs to work harder for your business — or you’re planning something new and want experienced input from the start — we’d be happy to talk.
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Case Study Summary
mProve needed a digital health experience that felt credible and easy to use, so we focused on product clarity, user confidence and a cleaner journey from start to finish.
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