Case Study

Medicash

Problem

Healthcare benefits can feel complex. Members need clarity around what they’re entitled to, how to claim, and how to access included services. Internally, Medicash required a scalable, enterprise-ready platform experience that builds trust and reduces friction.

Challenge

Medicash needed to modernise how members interact with their health plan — creating a secure, intuitive digital experience that makes claiming simple while supporting wider digital health access.

Solution

We designed MyMedicash with 750,000 active users, a streamlined member app experience that enables 24/7 claims submission, benefit visibility and access to digital healthcare tools, all within a clear, accessible interface.

UX strategy User journey mapping UI design Design system components Enterprise application experience design
UX strategy User journey mapping UI design Design system components Enterprise application experience design

The Challenge

Medicash supports thousands of members across the UK with health cash plans and wellbeing services.

As digital expectations increase, the organisation needed a modern application experience that:

  • Makes claiming fast and intuitive
  • Supports users across a broad demographic range
  • Reflects the trust and professionalism of a healthcare provider
  • Integrates seamlessly with digital and virtual services
  • Operates at enterprise scale with secure foundations

The ambition was clear: make healthcare benefits feel accessible — not complicated.

We Are Hype website image

The Problem

Members often face predictable friction points when managing health plans:

  • “What can I claim for?”
  • “What evidence do I need?”
  • “Where is my claim in the process?”
  • “What other services are included in my plan?”

Without clarity and simplicity, even valuable benefits can feel difficult to use.

At the same time, any digital healthcare product must communicate security, reliability and transparency through its interface design.

We Are Hype website image

The Solution

We designed MyMedicash around one core principle:

Reduce friction. Increase confidence.

Claims Made Simple
The claims journey was redesigned to be fast and intuitive — enabling members to upload receipt photos, submit evidence and track progress clearly within the app.

Clear Benefit Visibility
We structured dashboards and benefit tables to help users quickly understand:

  • What their plan includes
  • What they’ve used
  • What actions they can take next

A Digital Health Gateway
Beyond claims, MyMedicash acts as a hub — connecting members to virtual and digital health services included within their plan.

Enterprise-Ready UX
Accessibility, structured information architecture and scalable UI components ensure the experience works across devices and demographics while supporting long-term growth.

Medicash ~ai 45c7a177 285e 4963 b417 d7f34227e598

The Outcome

MyMedicash delivers a clear, confident digital experience that empowers members to manage their health plans independently — while reinforcing Medicash’s reputation as a trusted healthcare provider.

The result is a streamlined, scalable application experience built for both usability and growth.

Medicash ~ai 45c7a177 285e 4963 b417 d7f34227e598
Medicash ~ai 45c7a177 285e 4963 b417 d7f34227e598

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Case Study Summary

Medicash

Medicash needed a smoother member experience, so we redesigned the journey around clarity, reduced friction and a more reassuring digital interaction model.

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