Since working with Life Kitchen, we have helped them brand, market and sell four of their cookery books, Life Kitchen (2019), A Life Kitchen Christmas (2020), Taste and Flavour (2021), Essential Flavour (2023). The publishing process was two-fold. We first had to help them make their book a reality by conceptualising the design, layout and producing high-resolution mockups for the publisher, before then identifying a courier and printing labels for distribution. Then, we had to create and design a website where people could buy the books, download free ebooks, and implement multiple sales funnels.

Due to Ryan Riley’s regular TV appearances in the UK and Internationally, Life Kitchen cookbooks became highly in demand. But with this wave of interest came a lot of orders and website traffic. Thankfully, we at Hype were on the ball to ensure the website could handle the influx of new customers and process the book orders efficiently. 

In 2021, Ryan’s international success meant the website needed to be adapted quickly to support the global demand for his work. Due to last-minute media commitments in Canada and Australia, we developed a new digital platform to promote Taste and Flavour within a 12 hour time frame. This platform needed to comply with international downloading laws, which meant creating bespoke T&Cs and Privacy Policies for Life Kitchen’s work.