Cookie Policy
Cookie Policy
This page explains the cookies and similar technologies used on the We Are Hype website, what they do, and when they are allowed to run.
Last updated: April 28, 2025
How to manage your choices
Necessary cookies remain active because the website depends on them. Optional categories only run when you allow them.
Cookie categories used on this site
| Category | What it covers | Default state |
|---|---|---|
| Necessary | Required for core site delivery, security, essential presentation assets, form handling, and the consent choices you make here. | Always active |
| Preferences | Used for optional embedded or presentation-led experiences such as video backgrounds and media embeds. | Off until you allow it |
| Statistics | Helps us understand site usage and improve performance through aggregated analytics reporting. | Off until you allow it |
| Marketing | Used for optional tag management, CRM or campaign tools that can support attribution or advertising workflows. | Off until you allow it |
Services and cookies
WordPress
Supports core site functions such as sessions, logged-in states, and security-related behaviour.
- Provider: We Are Hype / WordPress
- Load behaviour: Always active where needed for core site delivery.
- Provider privacy notice: https://wordpress.org/about/privacy/
| Cookie | Purpose | Retention |
|---|---|---|
| wordpress_logged_in_* | Functional | persistent |
| wordpress_test_cookie | Functional | session |
| WP_DATA_USER_1 | Functional | various |
| WP_PREFERENCES_USER_* | Functional | persistent |
| wp-settings-* | Functional | persistent |
| wp-settings-time-* | Functional | 1 year |
| wpEmojiSettingsSupports | Functional | session |
Elementor
Supports page rendering and interface behaviour used to deliver the site experience.
- Provider: Elementor
- Load behaviour: Active where required to render the front end correctly.
- Provider privacy notice: https://elementor.com/about/privacy/
| Cookie | Purpose | Retention |
|---|---|---|
| e_globals | Functional | session |
| elementor | Statistics (anonymous) | persistent |
WP Rocket
Supports caching and performance delivery so pages load efficiently and consistently.
- Provider: WP Rocket
- Load behaviour: Active for performance and delivery of the site.
- Provider privacy notice: https://wp-rocket.me/terms/
| Cookie | Purpose | Retention |
|---|---|---|
| wpr-* | Functional | various |
| wpr-show-sidebar | Functional | Varies |
Adobe Fonts
Supports brand typography where Adobe-hosted font assets are requested by the front end.
- Provider: Adobe
- Load behaviour: Used where the site requests Adobe font assets for presentation.
- Provider privacy notice: https://www.adobe.com/privacy/policies/adobe-fonts.html
| Cookie | Purpose | Retention |
|---|---|---|
| Adobe Fonts API | Used to support the service described above. | Varies |
Google Fonts
Supports typography where Google-hosted font assets are requested by the front end.
- Provider: Google
- Load behaviour: Used where the site requests Google font assets for presentation.
- Provider privacy notice: https://policies.google.com/privacy
| Cookie | Purpose | Retention |
|---|---|---|
| Google Fonts API | Used to support the service described above. | Varies |
Google reCAPTCHA
Helps protect our enquiry forms from spam and abuse. It is only loaded when you interact with a form.
- Provider: Google
- Load behaviour: Loaded when you focus, click, or submit a form that uses spam protection.
- Provider privacy notice: https://policies.google.com/privacy
| Cookie | Purpose | Retention |
|---|---|---|
| rc::a | Used to support the service described above. | Varies |
| rc::b | Used to support the service described above. | Varies |
| rc::c | Used to support the service described above. | Varies |
Google Analytics
Measures visits and on-site activity so we can understand performance and improve the website.
- Provider: Google
- Load behaviour: Only loaded after you allow statistics cookies.
- Provider privacy notice: https://business.safety.google/privacy/
| Cookie | Purpose | Retention |
|---|---|---|
| _ga | Statistics | 2 years |
| _ga_* | Statistics | 1 year |
| _gat_UA-* | Functional | session |
| _gid | Statistics | 1 day |
Google Tag Manager
Used as a tag delivery layer for optional marketing and attribution tools.
- Provider: Google
- Load behaviour: Only loaded after you allow marketing cookies.
- Provider privacy notice: https://policies.google.com/privacy
| Cookie | Purpose | Retention |
|---|---|---|
| No standalone cookie record was identified for this service in the current site inventory, but the provider may still process data when the feature is enabled. | ||
Meta Pixel
Measures campaign visits and completed enquiries so advertising performance can be understood.
- Provider: Meta
- Load behaviour: Only loaded after you allow marketing cookies.
- Provider privacy notice: https://www.facebook.com/privacy/policy/
| Cookie | Purpose | Retention |
|---|---|---|
| No standalone cookie record was identified for this service in the current site inventory, but the provider may still process data when the feature is enabled. | ||
HubSpot
May support CRM, lead capture, and campaign measurement where enabled on the site.
- Provider: HubSpot
- Load behaviour: Only loaded on pages where HubSpot features are enabled and you allow marketing cookies.
- Provider privacy notice: https://legal.hubspot.com/privacy-policy
| Cookie | Purpose | Retention |
|---|---|---|
| __hs_cookie_cat_pref | Used to support the service described above. | Varies |
| __hs_do_not_track | Used to support the service described above. | Varies |
| __hsmem | Used to support the service described above. | Varies |
| __hssc | Functional | 30 minutes |
| __hssrc | Statistics | session |
| __hstc | Marketing | 13 months |
| *_key | Used to support the service described above. | Varies |
| hs_ab_test | Used to support the service described above. | Varies |
| hs-messages-is-open | Used to support the service described above. | Varies |
| hubspotutk | Marketing | 13 months |
| messagesUtk | Preferences | 13 months |
Vimeo
Used for embedded or background video content. Vimeo may set its own cookies when media loads.
- Provider: Vimeo
- Load behaviour: Only loaded after you allow preferences cookies.
- Provider privacy notice: https://vimeo.com/privacy
| Cookie | Purpose | Retention |
|---|---|---|
| __utmt_player | Used to support the service described above. | Varies |
| vuid | Used to support the service described above. | Varies |
YouTube
Used for embedded video content. YouTube may set its own cookies when video content is activated.
- Provider: Google / YouTube
- Load behaviour: Videos are activated when you choose to play them.
- Provider privacy notice: https://policies.google.com/privacy
| Cookie | Purpose | Retention |
|---|---|---|
| GPS | Used to support the service described above. | Varies |
| PREF | Used to support the service described above. | Varies |
| VISITOR_INFO1_LIVE | Used to support the service described above. | Varies |
| YSC | Used to support the service described above. | Varies |