The useful answer is rarely the most obvious one.
We listen past the requested deliverable and find the commercial job underneath it. That gives every decision a clearer purpose.
Explore our capabilitiesAbout Hype / Independent since 2009
Independent by choice.
Built to make a difference.
We are a family-run creative agency bringing strategy, brand, technology and growth together for organisations with something useful to achieve.
What we are / How we work
Small enough to care.Built to think bigger.
01 / 03
Born in Edinburgh with an independent point of view.
Studios in Edinburgh, Liverpool and Dubai.
Senior team from first conversation to final delivery.
Our story / A family legacy
A legacy we carry
forward.
Hype began in Edinburgh in 2009, founded by the late Nadeem Sher. He believed thoughtful digital work could help good businesses move forward, and built a reputation around creativity, care and dependable delivery.
Today, his son Hamzah Sher leads the agency. The name has evolved from My Web Care to We Are Hype, but the standards are still personal: listen properly, solve the right problem and stand behind the work.
Family-run is not a line in the credentials. It is how seriously we take the trust clients place in us.
- 2009My Web Care begins
Nadeem founds the business in Edinburgh.
- NextA broader creative offer
Brand, design, technology and growth come together.
- NowWe Are Hype
A connected, family-led agency with the same core standards.
Good work starts with a clear point of view.
One team / Three studios
Close to the work.
Open to the world.
Different perspectives, one set of standards. Our studios work as a connected team around the people and problem each brief needs.
Studio network
01 / 03
Selected proof
The standards, made visible.
01
Case study
VUDE
VUDE needed support far beyond visuals, so we helped shape the proposition, category story, platform direction and the business clarity needed to launch with confidence.
Open project ↗
02
Case study
Strathmore Edinburgh
Strathmore Edinburgh needed a richer visual system online, so we connected branding, illustration and website design to build a more memorable identity.
Open project ↗
03
Case study
Medicash
Medicash needed a smoother member experience, so we redesigned the journey around clarity, reduced friction and a more reassuring digital interaction model.
Open project ↗Where we are most useful
Start with the problem.
Not the brief.
Choose the statement that sounds closest. We will show you the most useful place to begin.
Clarify the proposition, sharpen the story and build an identity that reflects where the business is going.
Explore brand and positioning ↗Rework the structure, messaging and journeys around what visitors need to understand, trust and do.
Explore website design ↗Connect search, campaigns, content and measurement to a clearer source of useful demand.
Explore digital marketing ↗Start somewhere useful
New project / No polished brief requiredBring us the rough version.
We will find the next move.
One conversation is enough to get oriented and agree what should happen next.
Start the conversation↗- 01What is changing?The business, audience or opportunity.
- 02Where is it stuck?The decision, message, journey or delivery.
- 03What needs to move?Trust, demand, conversion or momentum.